BOOKS with Alphabet C (Ca, Cb,Cc, Cd, Ce…... )

Overview: 978-1-349-01985-4978-1-349-01983-0

Overview: Fundiertes, anwenderbezogenes Wissen.Fallbeispiele aus großen und mittelständischen Unternehmen.Zwischen Audio-Branding und Audio-Podcasting.Includes supplementary material: .Die Kopfhörer auf den Ohren so vieler Menschen belegen es: Audio-Medien sind aus unserem Alltag nicht mehr wegzudenken. Auch Unternehmen haben längst den Nutzen des Audio-Kanals für ihre Corporate Identity erkannt. Audio-Branding und Podcasts sind unverzichtbare Elemente einer zeitgemäßen Unternehmenskommunikation geworden. Doch eines ist auffällig: Während das Hörbuch im Consumer-Bereich einen regelrechten Boom

Overview: Eine kommunikationswissenschaftliche StudieBenedikt Spangardt fasst zusammen, was unter Corporate Advertising bisher in Wissenschaft und Praxis verstanden wird, erkundet das Forschungsfeld und ordnet die Begriffsvielfalt sowie den Forschungsstand. Er modelliert, wie Corporate Advertising verarbeitet wird und wie es auf zentrale Zielgrößen der Public Relations – wie Glaubwürdigkeit und Vertrauen – wirken kann. Anhand dreier Studien analysiert er unter anderem, dass Corporate Advertising durchaus das Potenzial hat, diese und weitere Zielgrößen zu beeinflussen.978-3-658-24793-5978-3-658

Overview: Ein weiteres Fachbuch aus der Buchenau-Reihe "Chefsache".Unverzichtbares Wissen für Personaler und Manager - kompakt gebündelt.Zeigt Praxisbeispiele, Lösungswege, Prozesse und Methoden aufDas Buch aus der Chefsache-Reihe bietet eine Analyse der aktuellen Situation zum Fachkräftemangel, zeigt Entwicklungen und Handlungsmöglichkeiten auf und gibt Beispiele erfolgreicher Umsetzungen in Unternehmen. Die Wichtigkeit, eine Unternehmensstrategie für die Fachkräftesicherung zu entwickeln, wird verdeutlicht. Durch die demografische Entwicklung stehen Unternehmen vor neuen Aufgaben, wenn sie a

Overview: Planung gehört zu den am intensivsten behandelten Themengebieten der Betriebswirtschaftslehre. Ist nicht schon längst alles Wesentliche zur Planung gesagt? Warum noch ein weiteres Buch zur Planung? Die vorliegende Arbeit von Hamprecht ist Teil eines Forschungsprojekts an meinem Lehrstuhl, das sich mit der Gestaltung der Unternehmensführung (im Sinne einer Metaführung) beschäftigt. Neben grundlegender theoretischer Ein­ ordnung und Deduktion geht es uns -wie an der WHU nicht anders zu erwarte- stets auch um die praktische Reflexion unserer Ideen. Basis des intensiven Ein­ tauchens in

Overview: Showcasing French participation in the Seven Years‘ War and the American Revolution, this book shows the French army at the heart of revolutionary, social, and cultural change. Osman argues that efforts to transform the French army into a citizen army before 1789 prompted and helped shape the French Revolution.978-1-349-50384-1978-1-137-48624-0Series ISSN 2634-6699 Series E-ISSN 2634-6702

Overview: Introduces emerging concepts in cancer stem cell biology and advances our understanding of potential cancer stem cell-based approaches for the development of therapeutic strategies in oncology.ProvideThe concept of cancer stem cells has great clinical implications. This is due to the fact that small subpopulations of these cells have been identified in a variety of neoplastic conditions ranging from solid tumors to liquid malignancies. Although there are some huge gaps in our current understanding of the role played by cancer stem cells in cancer biology, a growing body of evidence p

Overview: The essays included in this book are the result ofseven years ofresearch spanning the 1990-1997 period. Most of them have been published in scientific magazines or as chapters of books. To the end of this edition, and in order to avoid repetitions, the original texts have been modified, particularly with regard to the titles and introductions ofthe chapters. Chapter two reproduces the article "Economic Integration and Intra-Industry Trade: The Case of the Argentine-Brazilian Free Trade Agreement", published in the Journal of Common Markets (vol XXIX, No 5, pp. 527-552, sept. 1991). C

Overview: .This book constitutes the refereed proceedings of the 22nd International Conference on Computational Methods in Systems Biology, CMSB 2024, which took place in Pisa, Italy, during September 16-18, 2024. ..The 11 full papers included in this book were carefully reviewed and selected from 23 submissions. They deal with computational methods and tools in systems and synthetic biology and their applications, focusing on topics such as modeling and simulation; high-performance methods for computational systems biology; identification of biological systems; applications of machine learnin

Overview: Studies the transnational Cuban alternative music scene.Documents important developments in the Cuban and international jazz and fusion scenes in the last 20 years.Identifies the impacts the fall of tSurveying the impact of Cuba‘s economic crisis after the demise of the eastern socialist block, this book documents a relatively unexplored transnational network of collaborations among Cuban musicians that migrated to many different countries from the 1990s forward. The book’s main argument is that in light of the 1990s crisis in Cuba, new transnational and alternative narratives emerge

Overview: 978-3-540-28791-9978-3-540-31978-8Series ISSN 0302-9743 Series E-ISSN 1611-3349

Overview: Includes extensive reviews on one of the largest and most varied families of organic compounds.Presents current research in a format which bridges journal articles and book chapters.Published Online FThe series Topics in Heterocyclic Chemistry presents critical reviews on present and future trends in the research of heterocyclic compounds. Overall the scope is to cover topics dealing with all areas within heterocyclic chemistry, both experimental and theoretical, of interest to the general heterocyclic chemistry community. The series consists of topic related volumes edited by renown

Overview: Gives cosmopolitanism theory its due by avoiding a hasty passage to practical concerns.Presents a philosophical-educational discussion from many and diverse perspectives.Bridges the gap between Contin.This volume discusses perspectives on cosmopolitanism, as well as concepts and the work of key figures. For example, it examines educational, philosophical and historical perspectives, deals with such issues as citizenship, internationalism, patriotism, globalization, hegemony and many other topics. It brings together works on Alain Badiou, Giorgio Agamben, Ernesto Laclau, Bruno Latour

Overview: Latest research on Cooperative Robots and Sensor Networks.Results of The International Workshop on RoboSense 2012 held 27-29 August, 2012, Niagara Falls, Ontario, Canada.Written by leading experts in .This book is the second volume on Cooperative Robots and Sensor Networks. The primary objective of this book is to provide an up-to-date reference for cutting-edge studies and research trends related to mobile robots and wireless sensor networks, and in particular for the coupling between them..Indeed, mobile robots and wireless sensor networks have enabled great potentials and a large

Overview: How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.978-1-349-33829-0978-1-137-27213-3

Overview: Foregrounds contextual realities and challenges in South African Teacher Education policy and practices.Harnesses the dynamic nexus between critical curriculum scholarship & teacher education to imagi.This edited volume focuses on Curriculum scholars‘ critical reflections on teacher education (TE) within South Africa to offer insights into critical considerations for the socio-economic, transformational, social and environmental justice and decolonization challenges that the country faces. Much of the literature on teacher education takes on a policy and practice focus to the exclusi

Overview: Includes cutting-edge techniques.Provides step-by-step details for ease of use.Contains key implementation advice from the expertsThis detailed book provides an overview of various classes of computational techniques, including machine learning techniques, commonly used for evaluating kinetic parameters of biological systems. Focusing on three distinct situations, the volume covers the prediction of the kinetics of enzymatic reactions, the prediction of the kinetics of protein-protein or protein-ligand interactions (binding rates, dissociation rates, binding affinities), and the pred

Overview: Contains over 200 color illustrations and figures elaborating on models and concepts dealing with risk, vulnerability, resilience, fragility, and perception.Introduces the concepts of space, undersea,In the face of increasing failures, comments attributed to Albert Einstein loom large: “We cannot solve our problems with the same thinking we used when we created them.” There is a pervasive feeling that any attempt to make sense of the current terrain of complex systems must involve thinking outside the box and originating unconventional approaches that integrate organizational, manage

Overview: 978-3-540-17207-9978-3-540-47402-9Series ISSN 0075-8434 Series E-ISSN 1617-9692

Overview: 978-3-540-10827-6978-3-540-38715-2Series ISSN 0302-9743 Series E-ISSN 1611-3349