Overview: Argues that animation has been fundamentally shaped by its use for advertising.Revises famous names of animation history in light of advertising work, including Pixar, Anime, Disney, MTV, Lotte Reinig.Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and E
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