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Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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发表于 2025-3-21 17:57:05 | 显示全部楼层 |阅读模式
期刊全称Animation and Advertising
影响因子2023Malcolm Cook,Kirsten Moana Thompson
视频video
发行地址Argues that animation has been fundamentally shaped by its use for advertising.Revises famous names of animation history in light of advertising work, including Pixar, Anime, Disney, MTV, Lotte Reinig
学科分类Palgrave Animation
图书封面Titlebook: Animation and Advertising;  Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive
影响因子.Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for  anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animatio
Pindex Book 2019
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发表于 2025-3-21 20:32:22 | 显示全部楼层
The Supply of Agricultural Products,s how the MoI’s animated films and the ways they were distributed were influenced by techniques in commercial advertising and prestige publicity, and is indicative of the intersecting functions of these films as propaganda, publicity and education.
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Economics as a Science of Human Behaviourrole of materiality and innovative technology. The relationship between the Philips Company and the Pal Studio is discussed in more detail as their collective marketing strategies indicate transnational advertising prior to World War II.
发表于 2025-3-22 12:30:31 | 显示全部楼层
Natural Environment: Fair Siting Proceduresch Reiniger’s animations were targeted at specific audiences. By locating Reiniger’s GPO animations within a broader literary tradition, curious connections emerge between her ‘useful’ filmmaking and the didactic function of traditional fairy tales.
发表于 2025-3-22 14:54:56 | 显示全部楼层
Systems Description and Models in Economics,park itself also featured number of attractions that promoted other corporations, using both cel animated films and expanded forms of animation. This activity continued into work for the 1964–1965 New York World’s Fair and the later Walt Disney World resort in Florida.
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https://doi.org/10.1007/978-3-662-54828-8ount of animation airing during the earliest years of Japanese television, namely commercials. This chapter re-evaluates the relationship between anime and television by considering early animated advertisements on Japanese television as productive, historically undervalued sites for critical exploration.
发表于 2025-3-23 08:13:13 | 显示全部楼层
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