Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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George Pal’s ‘Cavalcade of Colours, Music and Dolls’: 1930s Advertising Films in Transnational Conterole of materiality and innovative technology. The relationship between the Philips Company and the Pal Studio is discussed in more detail as their collective marketing strategies indicate transnational advertising prior to World War II.

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Magic Highways and Autopias: Disney and Automobile Advertisingpark itself also featured number of attractions that promoted other corporations, using both cel animated films and expanded forms of animation. This activity continued into work for the 1964–1965 New York World’s Fair and the later Walt Disney World resort in Florida.

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‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Frons how the MoI’s animated films and the ways they were distributed were influenced by techniques in commercial advertising and prestige publicity, and is indicative of the intersecting functions of these films as propaganda, publicity and education.

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