Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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清楚

‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical interrogated how DTC advertising uses animation to construct medical conditions, branded products, potential effects, the body, and the world in ways that place these elements in the best rhetorical light for the brand. The chapter concludes that complex science and medical elements are reduced to

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ANA

啮齿动物

‘Stupid Little Stories’: Television Interstitial and Advertising Style in the Professional Culture odemand for branded content, met by a growing cluster of boutique animation studios. The interstitial advertising they produced replicated the success of small Western studios for the same types of clients in the early 1980s, and often their production aesthetics as well. This chapter investigates th

insolence

Promoting Computer Graphics Research: The Tech Demos of SIGGRAPHh a particular emphasis on the role media industries began to play at the conference during the 1980s. It finds that the promotional and explanatory function of the tech demo shifted during this period toward demonstrating media industries viability. As a consequence of this shift, the tech demos of

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Economics as a Science of Human Behaviourove from the Netherlands to the USA in 1939 was a turning-point in his filmmaking practice as he changed from producing predominantly advertising to entertainment films. The mutual relationship between the advertising filmmaker and the commissioning client is considered, and focuses on three aspects

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Systems Description and Models in Economics,A case study of the company’s work in the related fields of automobiles, oil and government highway construction between 1954 and 1964 reveals a complex web of corporate activity with promotion, persuasion and selling at its centre. In conjunction with construction of the Disneyland theme park the a