Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

Hectic

VICT

Just Do It, Impossible Is Nothing: Animation and Sports Commercialsmoves commodification beyond sales and into a statement about social mores and assumptions. Particular consideration is given to Nike’s ‘Jordan Air’, ‘Lil’ Penny’ and ‘Here I Am’ advertisements and Adidas’ ‘Impossible is Nothing’ narratives, which privilege the use of ‘cartoonal’ and ‘hyper-realist’

Toxoid-Vaccines

Introduction to Animation and Advertising,xamples of this interaction in well-known animation histories but also points towards the large volume of animation production that has received little attention until now. Animation was not only shaped by its use for advertising, but advertising was equally shaped by that process, and this chapter

Prognosis

George Pal’s ‘Cavalcade of Colours, Music and Dolls’: 1930s Advertising Films in Transnational Conteove from the Netherlands to the USA in 1939 was a turning-point in his filmmaking practice as he changed from producing predominantly advertising to entertainment films. The mutual relationship between the advertising filmmaker and the commissioning client is considered, and focuses on three aspects

SUGAR

我不重要

Magic Highways and Autopias: Disney and Automobile AdvertisingA case study of the company’s work in the related fields of automobiles, oil and government highway construction between 1954 and 1964 reveals a complex web of corporate activity with promotion, persuasion and selling at its centre. In conjunction with construction of the Disneyland theme park the a

interior

Animation and Commercial Display in Britain During the 1920se cinema, in electric signs and in retail displays. It explores the intermedial influence of poster and print advertising media on the uses and form of animation across these different media, focusing on the animated advertising films of Cinads and Adlets, two companies working at the intersection b

郊外

lethal

‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Fronnt animation styles: Halas and Batchelor’s short narrative-focused cartoons, and diagrammatic sequences designed by Francis Rodker in Shell Film Unit documentaries. Drawing on archival evidence of the MoI Films Division’s work and through an examination of the films themselves, the chapter highlight

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