Overview: Updates the previous edition with a new section on digital marketing visualizations.Identifies new approaches in marketing value creation processes for students, scholars, and practitioners.Enables re.This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concret
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