Titlebook: Visualizing Marketing; From Abstract to Int S. Umit Kucuk Book 2023Latest edition The Editor(s) (if applicable) and The Author(s), under ex

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刺激

Book 2023Latest editiong mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynam

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Products and graphs of new product development and product launching, product life cycle, product diffusion and adaptation models are presented and discussed in this chapter. A new perspective of product segmentation is discussed with newly developed visuals. Marketing services and its value elements are a

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Digital Marketing and Digital Marketing Mixlized as Digital Marketing Mix elements or 4Cs, are proposed as connectivity, content, community, and commitment. Weakness and strength of such digital marketing mix elements in relations to traditional marketing mix elements are also discussed. This new conceptualization provides solutions for a be

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Contentls, such as personalization and user-generated content, as well as newly progressing content complexity problems are introduced and discussed in light of the current marketing and ecommerce literatures. Content’s “likeability” is defined as the main function of content marketing mentality. Manageria

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Digital Marketing Mix Modeling and Coordinationted and/or coordinated use of such elements could bring companies closer to their digital goals much sooner than expected. Thus, this chapter discusses each digital marketing mix element’s role when they are coordinated with other digital marketing mix elements to create potential marketing synergie