| 书目名称 | Visualizing Marketing | | 副标题 | From Abstract to Int | | 编辑 | S. Umit Kucuk | | 视频video | | | 概述 | Updates the previous edition with a new section on digital marketing visualizations.Identifies new approaches in marketing value creation processes for students, scholars, and practitioners.Enables re | | 丛书名称 | Palgrave Studies in Marketing, Organizations and Society | | 图书封面 |  | | 描述 | .This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation..Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynam | | 出版日期 | Book 2023Latest edition | | 关键词 | marketing visualization; visualization of data; digital marketing; product; price; distribution; supply ch | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-031-18215-0 | | isbn_softcover | 978-3-031-18217-4 | | isbn_ebook | 978-3-031-18215-0Series ISSN 2661-8613 Series E-ISSN 2661-8621 | | issn_series | 2661-8613 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:53:14
