BOOKS with Alphabet V (Va, Vb,Vc, Vd, Ve…... )

Overview: This volume reports the main lectures and seminars given at the NATO Advanced Study Institute on Vibronic Processes in Inorganic Chemistry held at Riva del Sole, Tuscany, Italy between 7th and 18th September 1988. In addition to the about 40 hours of lectures repres­ ented by this volume, a further fifteen lectures on current research topics were given by the other participants. Many factors contributed to the decision to hold this ASI but the final trigger was given at a meeeting in Padova when Marco Bettinelli, Lorenzo Disipio and Gianluigi Ingletto asked me to recommend a text whe

Overview: Examines the origins of marketing and branding strategies that have proven to be successful for over a century.Explores the ways marketers and salespeople can adapt to an ever-changing business landscThis book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage