Overview: Covers the livestreaming e-commerce industry in China comprehensively.Discusses TV shopping, short videos and the evolution to livestreaming e-commerce.Analyzes the social environment of livestreaming.This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China
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