Titlebook: China Livestreaming E-commerce Industry Insights; Ruo Si Book 2021 The Editor(s) (if applicable) and The Author(s) 2021 Taobao Live Stream

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rm...It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in 978-981-16-5346-9978-981-16-5344-5

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Book 2021ne marketing methods of pop-up conversion and the strategic layout of the operating platform...It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in

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The Evolvement of Livestreaming E-Commerce,ivestreaming e-commerce, this chapter analyses the leading networks in the Chinese television shopping industry such as Happigo, CNRmall and Huanteng Shopping. Compared with television shopping, livestreaming e-commerce is more attractive to young people with scenarised marketing models, humanised h

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FUSC

Methodology of Influencer Marketing in Livestreaming E-Commerce,avoidable and the Matthew effect becomes evident, with some phenomenal hosts like Zhang Dayi, Li Jiaqi, Viya and Xin Ba dominating the market. Aside from Internet influencers and traditional celebrities, there are a great many corporate leaders who have adapted the changed marketing environment of e

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