| 书目名称 | China Livestreaming E-commerce Industry Insights | | 编辑 | Ruo Si | | 视频video | | | 概述 | Covers the livestreaming e-commerce industry in China comprehensively.Discusses TV shopping, short videos and the evolution to livestreaming e-commerce.Analyzes the social environment of livestreaming | | 图书封面 |  | | 描述 | .This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies..Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform...It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in | | 出版日期 | Book 2021 | | 关键词 | Taobao Live Streaming; Scene Immersion; Live Shopping; Streamer Structure; Celebrity Merchandising; MCN O | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-16-5344-5 | | isbn_softcover | 978-981-16-5346-9 | | isbn_ebook | 978-981-16-5344-5 | | copyright | The Editor(s) (if applicable) and The Author(s) 2021 |
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发表于 2025-3-21 18:40:25
