Overview: Introduces the Routes-to-Market principles—a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions.Showcases real-life experiences from suc.Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics...With a step-by-step approach and dozens of examples,
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