Titlebook: Building Routes to Customers; Proven Strategies fo Antoine Leboyer,Jean-Claude Malraison,Peter Rauler Book 2009 Springer-Verlag New York 20

Indolent

争吵

innate

Implementing RTM Company-Wide,ce to one market segment. Obviously, few companies live with only one product or only one market segment. This chapter shows how RTM can be applied to all of a multiproduct company’s products and markets..Using RTM for all of a company’s products and markets may initially appear risky to the CEO bec

Nebulizer

Market Segmentation,ket. Defining and choosing segments is an excellent platform of communication within the company. This should allow everyone to align their objectives and to gain a complete understanding of their reality.

Exaggerate

Define Whole Solutions, This is certainly true for business-to-business markets, but it is often the case for consumer markets when products or services are sold to families, such as groceries, clothing, vacation destinations, and mobile telephone services.

动脉

壁画

使无效

Implementing RTM Company-Wide,es successful, the scope for RTM can be expanded incrementally to other products or markets. At some point in the “organic” growth of RTM within a company, senior management gets enough evidence of RTM’s success to switch the entire company to using RTM. Integrating RTM into a company’s planning and

Ingenuity

摊位