Titlebook: Building Routes to Customers; Proven Strategies fo Antoine Leboyer,Jean-Claude Malraison,Peter Rauler Book 2009 Springer-Verlag New York 20

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Jin-San Cheng,Junyi Wen,Wenjian Zhangnsible for the resources in step 3. In some companies, some of the resources selected for step 2 are managed by marketing and others are managed by sales. The resources used in step 4 are often spread across sales, administration, logistics, indirect distribution channels, and customer services, dep

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https://doi.org/10.1007/978-3-319-96418-8s a company’s go-to-market performance is to compare the company’s practices to the best practices of competitors or other relevant companies. This is discussed in the second section, “Comparing the Company’s Go-to- Market Performance to Best Practices.”