| 期刊全称 | Building Routes to Customers | | 期刊简称 | Proven Strategies fo | | 影响因子2023 | Antoine Leboyer,Jean-Claude Malraison,Peter Rauler | | 视频video | | | 发行地址 | Introduces the Routes-to-Market principles—a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions.Showcases real-life experiences from suc | | 图书封面 |  | | 影响因子 | .Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics...With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.. | | Pindex | Book 2009 |
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发表于 2025-3-21 18:16:38
