BOOKS with Alphabet W (Wa, Wb,Wc, We…)

Overview: Provokant: darum funktionieren heute viele Werbetexte nicht mehr.Konkret: sehr viele Beispiele, Kreativtechniken und Übungen für Ihren Weg zum guten Werbetext.Umfassend: von der Idee bis zum Call-to-ADieses Buch legt die Kriterien und den Konstruktionsplan für kreative und wirkungsvolle Werbetexte frei. Es führt Sie Schritt für Schritt zum Erzählen, von der Headline über den Fließtext bis zum Call-to-Action. Im Mittelpunkt stehen das Storytelling und die Erzähltechniken für atemberaubende Texte, die lieber gelesen und besser erinnert werden. Besonders spannend: Der Autor öffnet dem L

Overview: The most updated methods and technologies of how to work on stem cell culture and differentiation, developed and optimized by whom uses them every day.Easy language, making reading and learning simple.The content covered encompass not only the theoretic and methodological aspects for culturing human pluripotent stem cells, but also the establishment of induced pluripotent stem cells and their differentiation into specific cellular subtypes. This book has the most updated methods and technologies in an accessible and clear language, presenting protocols developed and optimized by rese

Overview: Das Studiums der Volkswirtschaftslehre aus der Perspektive ihrer Studierenden.Empirische Erhebung an fünf Studienstandorten in Deutschland und Österreich.Beitrag zur aktuellen Debatten rund um den Sta.Für den deutschsprachigen Raum liegt hier die erste Studie vor, die sich der studentischen Wahrnehmung eines Studiums der Wirtschaftswissenschaften, insb. der Volkswirtschaftslehre, mit Mitteln der qualitativen Sozialforschung nähert. Aus Gruppengesprächen an fünf der wichtigsten VWL-Studienstandorte in Deutschland und Österreich konnten mithilfe der dokumentarischen Methode vier grundl

Overview: Praxisnah und nun in der 2. Auflage.Mit wertvollen Tipps zur Karrieregestaltung und Tools zum Selbstcoaching.Extra: Zum Buch gibt es einen Praxiskurs in Kooperation mit der digitalen Lernplattform ive.Dieses Buch geht der Frage nach, was Frauen brauchen, um in Führung zu gehen. Warum sind Unternehmen mit gemischten Top-Teams langfristig erfolgreicher? Wie gewinnen Unternehmen Frauen für die Führung? Anja Mahlstedt gibt in der 2., vollständig überarbeiteten und erweiterten Auflage klare Antworten auf diese Fragen und macht Frauen Mut, ihre Karriere ganz bewusst und individuell zu steu

Overview: Features contributions from leading female scientists in industrial and systems engineering in academia, industry, and government jobs:.Presents an opportunity to learn about the breadth, depth and im.This book. .presents a diversity of innovative and impactful research in the field of industrial and systems engineering (ISE) led by women investigators.  After a Foreword by Margaret L. Brandeau, an eminent woman scholar in the field, the book is divided into the following sections:  Analytics, Education, Health, Logistics, and Production.  Also included is a comprehensive biography o

Overview: The Euro crisis recently experienced by European countries has demonstrated the importance of the convergence criteria for regional integration.African countries increasingly recognize that regional i.Could regional integration be a first step toward joining the global market? In a context where liberalizing trade has not produced the expected gains in developing countries and growth in global trade has not led to the expected  economic growth, an alternative solution has emerged. This new paradigm  suggests that  trade liberalization should be accompanied by public investment. Howev

Overview: Provides detailed information about implementing wireless communication systems in underground mines.Proposes designs focus on reliable systems that ensure safety.Includes a chapter on the design and Wireless communication has emerged as an independent discipline in the past decades. Everything from cellular voice telephony to wireless data transmission using wireless sensor networks has profoundly impacted the safety, production, and productivity of industries and our lifestyle as well. After a decade of exponential growth, the wireless industry is one of the largest industries in t

Overview: 978-1-349-03341-6978-1-349-03339-3

Overview: Pursues a universal approach to wave propagation problems in hydrodynamics, electrodynamics, and plasmas.Presents an effective approaches to wave mode separation, dispersion, and nonlinearity.Describe.This book addresses the peculiarities of nonlinear wave propagation in waveguides and explains how the stratification depends on the waveguide and confinement. An example of this is an optical fibre that does not allow light to pass through a density jump. The book also discusses propagation in the nonlinear regime, which is characterized by a specific waveform and amplitude, to demonst

Overview: 978-3-662-22763-3978-3-662-24694-8

Overview: Provides simplified versions of 55 different Western Blotting protocols.Aimed at the non-expert user.Offers tips and tricks to avoiding the common pitfalls of western blotting.This book fills the need for a simplified text covering western blotting protocols aimed not just at high school and college students, but the researcher with little to no experience in these techniques. It provides the principles, basic methodology, and tips and tricks to avoiding the common pitfalls of western blotting. The book also introduces simple protocols that can transform western blotting into a fun m

Overview: Describes status of water resource use and water conditions.Summarizes future water use and supply projectionsLeonardo da Vinci, the eminent Renaissance scholar and philosopher said, "water is the driver of nature". Many may have considered it to be an overstatement in the past, but at the beginning of the third millennium, no sane individual would disagree with Leonardo‘s view. Water is becoming an increasingly scarce resource for most of the world‘s citizens. The current trends indicate that the overall situation is likely to deteriorate further, at least for the next two decades,

Overview: Facilitates more theory-building and generates more insights unique to Asia, as most research focuses on the West.Focuses on the work-life interface in relation to work, non-work, and EDI outcomes in .This book addresses the most pressing and current work-life issues that are impacting Equity, Diversity, and Inclusion (EDI) in organisations across the Asia-Pacific. It is organised around three major themes: (1) Work-life equality and justice; (2) Technology, work, and family; and (3) Work-life values and trends in Asia, all of which will be discussed in relation to EDI... ..Issues co

Overview: Only directory on the market servicing the fluorescence community.Includes supplementary material: th The Who’s Who in Fluorescence 2009 is the 7 volume of the Who’s who series. The previous six volumes (2003 – 2008) have been very well received by the fluorescence community, with 1000’s of copies being distributed around the world, through conferences and workshops, as well as through internet book sites. In addition, the Institute of Fluorescence (http://theinstituteoffluorescence.com/) mailed 100’s of copies of the 2008 volume to contributors around the world. This new 2009 volume

Overview: This book develops a new theory of instrumental whiteness and leisure. Empirical research is drawn upon to highlight whiteness across a comprehensive and internationally-grounded range of leisure practices. The book explores sports participation, sports media and sports fandom, informal leisure, outdoor leisure, music, popular culture and tourism.978-1-349-43933-1978-1-137-02670-5Series ISSN 2946-3173 Series E-ISSN 2946-3181

Overview: Examines the effects of COVID-19 on women in Karachi prisons.Tracks new trends in crime in Pakistan as a result of the pandemic.Addresses lack of scholarship in trauma and psychology studies of female.This book examines the female criminals and the prison conditions and issues they must endure through the lens of a case study in the Karachi women’s prison in Pakistan. With higher events of crime and poverty due to COVID-19, this volume considers the worsening conditions for women inmates as it relates to psychological trauma, access to resources, economic factors, and working against

Overview: This work considers how Frenchwomen participated in Christian religious practice during the sixteenth century, with their words and their actions. Using extensive original and archival sources, it provides a comprehensive study of how women contributed to institutional, theological, devotional and political religious matters. Challenging the view of religious reforms and ideas imposed by male authorities upon women, this study argues instead that women, Catholic and Calvinist, lay and monastic, were deeply involved in the culture, meanings and development of contemporary religious pr

Overview: An ecumenical and interfaith gathering, ‘Where We Dwell in Common Pathways for Dialogue in the 21st Century‘ took place in Assisi in April 2012. This volume presents highlights from this historic gathering and invites readers to become involved as the conversation continues.978-1-137-50315-2Series ISSN 2634-6591 Series E-ISSN 2634-6605

Overview: Discusses the historical links between Science, Philosophy and Ethics.Reviews science‘s contribution to the most significant transformations in global society in the last sixty years.Proposes ways of .This book charts the evolution of the sciences and technologies that have shaped our modern age like nothing else in the last 60 years. As well as describing many exciting developments, it will also highlight the challenges and dangers of the technologies that have emerged from them. While science and technology have brought about enormous and often astonishing improvements in our quali

Overview: Gesellschaftliche Schlüsselprobleme als integrativer Gegenstand der ökonomischen und politischen BildungIn der ökonomischen und politischen Bildung wird die Frage, ob und wie man angesichts der (vermeintlichen und tatsächlichen) Differenzen zwischen den beiden fachwissenschaftlichen Disziplinen und Fachdidaktiken eine interdisziplinäre sozialwissenschaftliche Bildung konzipieren kann, sehr kontrovers diskutiert. Eine systematische und wirklich tiefgehende Untersuchung der Gemeinsamkeiten, Unterschiede, Komplementaritäten und Gegensätze der sozialwissenschaftlichen Disziplinen, die au