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Overview: Provides a robust framework of analysis for managers – the GO-STOP Signal Framework – that can be used to both avoid and make sense of strategic marketing and sales mistakes.Illuminated by high profilFull of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products and what can be done to put this right.978-1-349-49987-8978-1-137-46669-3
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