| 书目名称 | Why People (Don’t) Buy |
| 副标题 | The Go and Stop Sign |
| 编辑 | Amitav Chakravarti,Manoj Thomas |
| 视频video | |
| 概述 | Provides a robust framework of analysis for managers – the GO-STOP Signal Framework – that can be used to both avoid and make sense of strategic marketing and sales mistakes.Illuminated by high profil |
| 图书封面 |  |
| 描述 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products and what can be done to put this right. |
| 出版日期 | Book 2015 |
| 关键词 | Audit; consumer; Promotion; restaurant; strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137466693 |
| isbn_softcover | 978-1-349-49987-8 |
| isbn_ebook | 978-1-137-46669-3 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |
发表于 2025-3-21 18:40:09
