Overview: Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete.Teaches you what data is, where it is found, how it is aggregated, and how it produces value .This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digi
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