BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Wirtschaftswissenschaftliche Studie​​​​Der Aufbau und das Management starker Marken gelten in der Marketingwissenschaft und - praxis als Garant für den wirtschaftlichen Erfolg der marktorientierten Unternehmensführung.Für die Nachfrager bilden sie beispielsweise eine Orientierungshilfe beim Einkauf und mindern das Risiko von Fehlentscheidungen. Die Hersteller profitieren von starken Marken unter anderem in Form größerer Absatzmengen und höherer Preise, die ihre Kunden für markierte Leistungen bezahlen. Marken beinhalten außerdem Wachstumspotentiale, indem sie die Erschließung neuer A

Overview: This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues.The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The resu

Overview: Covers the basics of the C++ programming language.Uses relevant modern C++ standard releases, techniques and practices.Includes features from the latest C++23 standardLearn the C++ programming language in a structured, straightforward, and friendly manner. This book teaches the basics of the modern C++ programming language, the C++ Standard Library, and modern C++ standards, including C++23. No previous programming experience is required. .C++ is a language like no other, surprising in its complexity, yet wonderfully sleek and elegant in so many ways. It is also a language that canno

Overview: 978-3-540-12359-0978-3-642-69045-7Series ISSN 1431-469X

Overview: Das erste Medikamente-Buch für die onkologische Pflege.130 zugelassene Medikamentenprofile.Schnell und sicher nachschlagen - schnell und sicher handeln!.Includes supplementary material: .Wissen, das wirkt! Das erste Medikamente-Buch für die onkologische Pflege jetzt in der 3. Auflage..Die medikamentöse Therapie von Tumorpatienten ist eine große Herausforderung für alle Beteiligten. Der richtige Umgang mit den Medikamenten, die richtige Zubereitung und die richtige Verabreichung liegen in der Verantwortung der Pflegenden..„Medikamente in der Tumortherapie" bietet auf einen Blick: 130

Overview: Wie neue gesellschaftliche Werte die Wirtschaftswelt verändern und wie Markenmacher darauf reagieren sollten.Sinnstiftende Marken entwickeln und nachhaltig im Unternehmen verankern.Konkrete Tipps für .Bio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwürdigkeit setzen und bereit sind, durch Käufe Verantwortung zu übernehmen. Was bedeutet das für Unternehmen und ihre Markenführung konkret? Wie können Produkte für Konsumenten Sinn stiften? Der Markenexperte Sandro Abbate erklärt anschaulich und leicht verständlich, wie Unternehmen eigene Erfo

Overview: Provides extensive coverage of both theory and practice ranging from behavioral to conservation laws and to industrial process control.Includes many aspects of control such as modeling and various app.Model-Based Control will be a collection of state-of-the-art contributions in the field of modelling, identification, robust control and optimization of dynamical systems, with particular attention to the application domains of motion control systems (high-accuracy positioning systems) and large scale industrial process control systems.The book will be directed to academic and industria

Overview: 5 The symposium was held in Freudenstadt from 28h to 31 ofAugust st nd 1967 and in Stuttgart from 1 to 2 of September 1967. The proposal to hold this symposium originated with the German Society of Applied Mathematics and Mechanics (GAMM) late in 1964 and was examined by a committee of IUTAM especially appointed for this purpose. The basis of this examination was a report in which the present situation in the field and the possible aims of the symposium were surveyed. Briefly, the aims of the symposium were stated to be 1. the unification of the various approaches developed in recen

Overview: Zeigt, worauf Sie achten müssen, wenn Sie Ihr Geschäftsmodell zukunftsfähig machen.Mit fundiertem Hintergrundwissen, aktuellen Fallbeispielen sowie anschaulichen strategischen Hinweisen und Konzepten.Anabel Ternès und Sebastian Schieke erklären in diesem .essential. anschaulich, was die Vierte Industrielle Revolution kennzeichnet, wieso sich auch der Mittelstand mit Digitalisierung beschäftigen muss und wie eine kritische und erfolgreiche Auseinandersetzung in der Praxis aussehen kann. Die Autoren liefern dazu fundiertes Hintergrundwissen, aktuelle Fallbeispiele, greifbare strategisc

Overview: Einblick zur Gestaltung und Transformation von KreislauforganisationenKreislaufwirtschaft gilt als vielversprechendes Alternativmodell in der Unternehmenspraxis. Zu diesem Zweck beschreiben die Autoren nach einer kurzen Einführung wesentliche Systematiken zur Gestaltung zirkulärer Wertschöpfungsnetzwerke, Wege zur strategischen Positionierung und Ansätze zur Ermittlung des spezifischen Kundennutzens. Das .essential. bietet einen kompakten Überblick zum Management von Kreislaufunternehmen, in dem  die Integration von Good Practices einen hohen praktischen Nutzen verspricht..978-3-658-

Overview: The European Federation for Medical Informatics (EFMI) is a regional coordinating body for the National Informatics Societies of Europe. EFMI has organized a number of congresses. The Congresses in Cambridge 1978, Berlin 1979, Toulouse 1981, Dublin 1982 and Brussels 1984 were all successful in providing the wide variety of people in the caring and specialists in the computing profession with up-to-date inform­ ation from the expanding multidisciplinary field of medical inform­ atics. We hope that the sixth European Congress on Medical Informatics, MIE-85 in Helsinki will be equally s

Overview: In the past few years it has become clear that left ventriculardysfunction, even of severe degree, may be reversible after coronaryrevascularization in some patients. As a result, myocardial viabilityhas captured the imagination of researchers and clinicians seeking tounravel the cellular and subcellular mechanisms and define appropriatediagnostic modalities. These diagnostic modalities include: cardiaccatheterization, positron-emission tomography, magnetic resonanceimaging, two-dimensional echocardiography and single-photon imaging.This book, for the first time, brings together a di

Overview: Revised and updated second edition with recent studies post 2008.Unifies the diverse NMR applications for a detailed overview.Fosters cross-communication of ideas, techniques and applications for rese.This completely revised and updated second edition showcases the considerable progress that has taken place in this field since 2008. The three part reference work contains key developments, scores of contributions, key literature citations and overviews of the important progress achieved in the relevant topics since the publication of the previous edition..Two key differences in this n

Overview: Comprehensive survey of machine learning in molecular sciences.Perspectives on challenges and future of machine learning in chemistry.Features contributions from experts in the fieldMachine learning and artificial intelligence have propelled research across various molecular science disciplines thanks to the rapid progress in computing hardware, algorithms, and data accumulation. This book presents recent machine learning applications in the broad research field of molecular sciences. Written by an international group of renowned experts, this edited volume covers both the machine le

Overview: This volume tries to summarize the status of observational knowledge of the Kuiper Belt. Its recent discovery has revitalized the astromomical study of the Solar System and is beginning to open new and unexpected windows on the physics of planetesimal accretion. With more and better observational data being obtained at the technological limit of current facilities, a new perception of the relationships that exist among the various classes of small Solar System bodies has emerged. The new observations have also motivated a number of fascinating theoretical studies in Solar System dyna

Overview: Provides evidence from recent empirical research.A comprehensive overview of a neglected mountain region in the interface between South and Central Asia.Analyzes development processes in a set of case.By emphasizing on the Pamir region a comprehensive overviewof path-dependent and recent developments in a remote mountain region isprovided in this book. Overall neglect in the mountainous periphery iscontrasted by shifting the centre of attention to the Pamirssituated at the interface between South and Central Asia. From colonialtimes to now there has been a debate on grasping and loca

Overview: The disease that came to be called acquired immunodeficiency syndrome (AIDS) was first identified in the summer of 1981. By that time, nearly 100,000 persons in the United States may have been infected with human immunodeficiency virus (HIV). By the time the routes of transmission were clearly identified and HIV was established as the cause of AIDS in 1983, over 300,000 people may have been infected. That number has continued to increase, with approximately 1,000,000 Americans believed to be infected in 1991. The epidemic is of great public health concern because HlV is infectious, c

Overview: In 1960, Dr. Van R. Potter and Dr. Henry Pitot (at McCardle Laboratory in Madison, Wisconsin), Dr. Tetsuo Ono (then at McCardle Laboratory and now at the Japanese Foundation for Cancer Research in Tokyo, Japan) and Dr. Harold P. Morris (then at the National Cancer Institute and now at Howard University, Washington, D. C. ) decided that an experimental cancer model would be an invaluable tool to examine neoplastic changes in cells. Since they were study­ ing the various highly specific metabolic processes which are unique to liver tissues, they determined that a transplantable liver c

Overview: 978-3-642-66157-0978-3-642-66156-3Series ISSN 0078-3390

Overview: Because underwater archaeology is still relatively new in the history of archaeology, practitioners are some of the most innovative in all of archaeology and terrestrial archaeologists are starting to.Maritime archaeology and underwater cultural heritage management have become well established over the past twenty years or so in the Asia-Pacific region, particularly in Australia. During that period Australian researchers and underwater cultural heritage managers have conducted a significant number of important maritime archaeological investigations and have developed innovative appro