| 书目名称 | Managing Strategy | | 编辑 | Cliff Bowman,David Asch | | 视频video | | | 图书封面 |  | | 描述 | This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues.The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses. | | 出版日期 | Textbook 1996Latest edition | | 关键词 | business strategy; management; Organisation; strategic management | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-24381-5 | | copyright | Cliff Bowman and David Asch 1996 |
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发表于 2025-3-21 16:18:33
