Overview: Examines new challenges related to disruptions, diversity, and ethics in marketing.Explores the relationship between art, diversity, and marketing.Explores contemporary marketing issues, trends, chall.As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of
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