Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed

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Sustainability Teaching in Marketing: An Importance-Performance Analysis in Higher Education Institmpetencies, whether they consider them effective, and how their opinions differ depending on the HEI they come from. This study contributes to guiding universities in their actions to ensure that graduates are prepared to navigate the complex landscape of sustainability in their upcoming work career.

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2198-7246 keting.Explores contemporary marketing issues, trends, chall.As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first

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A Brief Review of Bibliometric Analysis Use in Marketing Studies,ide recommendations for marketing scholars to navigate the complexities of bibliometric research effectively and make meaningful contributions to the advancement of marketing scholarship. By adhering to established guidelines and recommendations, marketing researchers can harness the power of biblio

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Analyzing the Relationship Between Healthcare Quality and Patient Satisfaction in the Case of Spainain contribution of the work is to empirically test the relationship between these two variables in the case of Spain by taking into account the differences between regions. For further research, other quality measures and satisfaction indices should be implemented in order to complete the recent wo

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,Sustainability in Marketing Education: Student’s Attitudes at Iberian Universities,of Beira Interior—Portugal). By means of a t-student analysis between the two sample groups, it was analyzed whether the attitudes of students from both universities differ from different perspectives, the personal valuation of the importance of a more sustainable society, the specific integration o

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笨重

Unveiling the Collaborative Dynamics of Clusters in Enhancing Cooperation for Green Marketing Initi are influenced by firm relationships such as affiliation, coordination, collaboration, and strategic networks. These relationships influence the degree of non-spatial proximities such as social, cognitive, institutional, and organizational dimensions. Moreover, each facet of non-spatial proximity s

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Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders ion of sustainable practices. By fostering collaborative partnerships and demonstrating a firm commitment to sustainability, companies can enhance their social and environmental responsibility while strengthening their competitive advantage. The study also explores the moderating effect of firm atti

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