| 书目名称 | Disruptions, Diversity, and Ethics in Marketing | | 副标题 | First International | | 编辑 | Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar | | 视频video | | | 概述 | Examines new challenges related to disruptions, diversity, and ethics in marketing.Explores the relationship between art, diversity, and marketing.Explores contemporary marketing issues, trends, chall | | 丛书名称 | Springer Proceedings in Business and Economics | | 图书封面 |  | | 描述 | .As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as ma | | 出版日期 | Conference proceedings‘‘‘‘‘‘‘‘ 2025 | | 关键词 | Consuming Technocultures; Open Access; Creativity, Diversity, and Inclusion; Marketing Practices and AI | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-70488-8 | | isbn_softcover | 978-3-031-70490-1 | | isbn_ebook | 978-3-031-70488-8Series ISSN 2198-7246 Series E-ISSN 2198-7254 | | issn_series | 2198-7246 | | copyright | The Editor(s) (if applicable) and The Author(s) 2025 |
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发表于 2025-3-21 16:07:18
