Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed

宣誓书

https://doi.org/10.1007/978-3-030-45756-3oduct design and applying active methodologies such as game-based learning (GBL). An educational intervention carried out in a secondary school is presented, trying to investigate if the incorporation of artistic elements to a product is perceived in different magnitude in relation to its value, qua

defibrillator

Nebulous

phasizing the imperative of balancing economic viability with environmental responsibility. As global concerns over climate change, resource depletion, and ethical sourcing escalate, the agricultural industry faces unprecedented challenges that necessitate innovative and enduring solutions. Drawing

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迅速飞过

om this trust, interaction with chatbots can impact brand preference and purchase intention A conceptual model based on the Technology Acceptance Model (TAM) and Information System Success Model (IS) is proposed to understand the relationships between the utility, ease-of-use, and responsiveness of

步履蹒跚

Conference proceedings‘‘‘‘‘‘‘‘ 2025ng issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in

enchant

f GIS in the hospitality and restaurant industries, spatial and hotspot analyses of the hotel sector in Madrid are carried out to identify spatial clusters of hotels and to determine what can explain the possible agglomeration of hotels in certain areas.

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triptans

mpetencies, whether they consider them effective, and how their opinions differ depending on the HEI they come from. This study contributes to guiding universities in their actions to ensure that graduates are prepared to navigate the complex landscape of sustainability in their upcoming work career.

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