BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Includes cutting-edge methods and protocols.Provides step-by-step detail essential for reproducible results.Contains key notes and implementation advice from the expertsThis volume explores the latest metabolic flux analysis (MFA) techniques that cover the analysis of cellular, organ level, and whole-body metabolism. The chapters in this book discuss topics such as deutrium tracing; isotopologue fractions using GC-TOF; non-targeted mass isotopolome analysis; large-scale profiling of cellular metabolic activities using deep 13C labeling medium; metastases in mice; SWATH; Exo-MFA; meta

Overview: One book concentrates on basic information on mechanosensitive ion channels.One book concentrates on basic information on mechanosensitive signaling cascades.Covers basic ideas on cell mechanobiology.978-90-481-7638-0978-1-4020-6426-5

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Overview: Explores the history of the freak show and how it was transformed through the emergence of media and explores the ways in which moving image media transmits and contextualizes, reinterprets, and approThis book traces how the American freak show has re-emerged in new visual forms in the 21st century. It explores the ways in which moving image media transmits and contextualizes, reinterprets and appropriates, the freak show model into a “new American freak show.” It investigates how new freak representations introduce narratives about sex, gender, and cultural perceptions of people wit

Overview: Verständliche und anschauliche Einführung in die grundlegenden Verfahren der multivariaten Analyse.Nachvollziehbarkeit der Verfahren anhand von Case Studies und ihrer Umsetzung mit SPSS.Mit zahlreiche.Wir leben in einer Welt der Daten. Daten allein aber sind wertlos, wenn wir nicht in der Lage sind, aus ihnen Informationen zu gewinnen. Um Informationen aus Daten zu extrahieren, sind Methoden der multivariaten Datenanalyse unerlässlich..Dieses Buch bietet eine leicht verständliche Einführung in die wichtigsten Methoden der multivariaten Datenanalyse. Es ist anwendungsorientiert, erfor

Overview: First textbook to integrate the service marketing aspect into luxury management.Presents real world cases about brands in the luxury market related to the concepts discussed in the chapters.Offers firThis textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logi

Overview: Kundenorientierung und Qualität sind zu weit verbreiteten Begriffen in der Marketing-Forschung und -Praxis geworden. Die Bedeutung der Servicequalität und der daraus folgenden Kundenzufriedenheit für den langfristigen Unternehmenserfolg ist bekannt. Es fragt sich, wie Steuerungssysteme und -prozesse zu gestalten sind, um diese Standards dauerhaft sicherzustellen.Peter Westerbarkey analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und feedbackgesteuerten Anreizsystemen. Aus theoretischen Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden zahlreiche T

Overview: 978-3-211-81612-7978-3-7091-2900-5Series ISSN 0254-1971 Series E-ISSN 2309-3706

Overview: Mathematical models are being increasingly used to estimate theconcentrations of a wide range of substances in the environment for avariety of reasons, including government control and legislation, andrisk and hazard estimation. Exposure assessment has to be performedfor many types of substances, including pesticides, industrialchemicals, pollutants, accidental discharges, etc. The interpretationof the results of model equations should always bear in mind thepurpose for which the model used was built in the first place.Further, models are always an abstraction of reality, requiringsi

Overview: Geschichte der Kirche und der Frömmigkeit am Beispiel der Messbücher.Viele Bilder zur Veranschaulichung.Geschichte und ÜberblickIn der fast 2000 Jahre alten Geschichte der Verschriftlichung des Gottesdienstes der christlichen Kirchen spiegelt sich ein wesentlicher Teil der abendländischen Kultur wieder: Schrift, Malerei, Musik, Buchkunst und gelebte Frömmigkeit in den verschiedenen geschichtlichen Phasen. Bibeln oder Evangeliare waren allgemein zugänglich und stehen auch heute stärker im Fokus historischer Betrachtungen. Das Messbuch und seine Vorgänger entwickelten sich aber als pri

Overview: Provides the state of the art on MMT.Useful tool for surgeons, endoscopists, oncologists, geneticiansIn 2006, when my colleague Andrea Renda proposed multiple primary malignancies (MPM) as the subject of the Biennial Report to the 2008 Congress of the Italian - ciety of Surgery, I, together with the Steering Committee, quickly agreed. Recent progress in our understanding of the etiopathology of these neoplasms has led to - novative and significant progress on the clinical level. Importantly, the incidence of the onset of two or more tumors in the same patient suggests a more than cas

Overview: 978-3-662-08572-1

Overview: Includes supplementary material: MicroRNA Protocols provides diverse, novel, and useful descriptions of miRNAs in several species, including plants, worms, flies, fish, chicks, mice, and humans. These include some useful adaptations and applications that could be relevant to the wider research community who are already familiar with the identification of miRNAs. This volume will stimulate the reader to explore diverse ways to understanding the mechanism in which miRNAs facilitate the molecular aspects of the biomedical research.978-1-61737-656-6978-1-59745-123-9Series ISSN 1064-3745

Overview: This new edition is fully revised, updated and enlarged. It now contains additional material on non-European history, covering Africa, Latin America and Asia. The dictionary also deals with new terms which have only recently been introduced into the language. This comprehensive work of reference will give both the historian and the layman compact and precise definitions of the key historical terms he is likely to encounter.978-1-349-10084-2Series ISSN 2947-3047 Series E-ISSN 2947-3055

Overview: 978-1-4757-1726-6978-1-4757-1724-2

Overview: Explores the resurgence of the role of doulas in the child birthing process in Chinese clinical settings.Explains Chinese women’s relationships with their bodies and on women’s experiences of choice, .This brief explores the resurgence of the role of doulas in the child birthing process in Chinese clinical settings, as a lens to understand comparative pre- and post-natal care worldwide. The demand for doulas in China is increasing, and the rise in the use of doulas is thought to be due to increasing dissatisfaction with current institutional maternity health care. Attention is focuse

Overview: A prestigious state of the art overview by a renowned institutionWe have come to know that our ability to survive and grow as a nation to a very large degree depends upon our sci- tific progress. Moreover, it is not enough simply to keep abreast of the rest of the world in scientific matters. We 1 must maintain our leadership. President Harry Truman spoke those words in 1950, in the aftermath of World War II and in the midst of the Cold War. Indeed, the scientific and engineering leadership of the United States and its allies in the twentieth century played key roles in the successfu

Overview: Explores Ethiopian-European diplomatic encounters in the late Middle Ages.Challenges conventional narratives of African-European relations, arguing that African exploration of Europe was driven by aes.This book explores why Ethiopian kings pursued long-distance diplomatic contacts with Latin Europe in the late Middle Ages. It traces the history of more than a dozen embassies dispatched to the Latin West by the kings of Solomonic Ethiopia, a powerful Christian kingdom in the medieval Horn of Africa. Drawing on sources from Europe, Ethiopia, and Egypt, it examines the Ethiopian kings’

Overview: Includes supplementary material: Multiple drug resistance to antimicrobials is a growing problem that limits the effective lifetime of nearly all drugs developed against microorganisms. In Management of Multiple Drug-Resistant Infections, prominent clinicians and leading microbiologists describe how practicing physicians can best treat bacterial, viral, protozoal, and helminthic infections when there is significant resistance to antibiotics. The authors focus on the major hospital and community-acquired pathogens, including S. aureus, S. pneumoniae, Enterococcus, Acinetobacter, and M

Overview: Reflexionen zu einer Ethik der Macht978-3-322-87102-2978-3-322-87101-5