BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Unterhaltsame Auseinandersetzung mit der Marketingbranche.Liefert 58 Praxistipps, um gängige Denkfehler zu vermeiden.Zeigt, warum der schöne Schein im Marketing meist nur vergänglicher Glitzer ist.IncGibt es so was wie Digital Natives wirklich – oder sind sie nur ein Marketing-Phantom? Welchen Sinn haben blutleere Firmenvisionen, die Unternehmen für teures Geld erarbeiten lassen? Warum kann sogar ein Obsthändler auf dem Markt Big Data? Und weshalb sind viele Zielgruppenaffinitäten nichts anderes als Statistikfehler, die Sie mit Ihrem Mediaplan bezahlen? Fragen über Fragen, die Heino

Overview: First book of this kind describing principles of metabolism in key organs of the human body.Comprehensive and detailed summary of organ physiological and pathological functioning with focus on biochem.“.Metabolism of Human Diseases.” examines the physiology of key organs (e.g. brain, eye, lung, heart, blood vessels, blood, immune system, gastrointestinal tract, pancreas, liver, fat tissue, kidney, reproductive system, teeth, bone and joints) and how defective metabolism and signaling pathways within these organs contribute to common human diseases. The latter include depression, schi

Overview: 1.1 Background The subject of this book is Morse homology as a combination of relative Morse theory and Conley‘s continuation principle. The latter will be useda s an instrument to express the homology encoded in a Morse complex associated to a fixed Morse function independent of this function. Originally, this type of Morse-theoretical tool was developed by Andreas Floer in order to find a proof of the famous Arnold conjecture, whereas classical Morse theory turned out to fail in the infinite-dimensional setting. In this framework, the homological variant of Morse theory is also kno

Overview: Cryptology is the art and science of secure communication over insecure channels. The primary aim of this book is to provide a self-contained overview of recent cryptologic achievements and techniques in a form that can be understood by readers having no previous acquaintance with cryptology. It can thus be used as independent reading by whoever wishes to get started on the subject. An extensive bibliography of 250 references is included to help the reader deepen his or her understanding and go beyond the topics treated here. This book can also be used as preliminary material for an

Overview: 978-3-540-09541-5978-3-540-35010-1Series ISSN 0302-9743 Series E-ISSN 1611-3349

Overview: Introducing geostatistics from a multivariate perspective is the main aim of this book. The idea took root while teaching geostatistics at the Centre de Geostatis­ tique (Ecole des Mines de Paris) over the past ten years in the two postgraduate programs DEA and CFSG. A first script of lecture notes in French originated from this activity. A specialized course on Multivariate and Exploratory Geostatistics held in September 1993 in Paris (organized in collaboration with the Department of Statistics of Trinity College Dublin) was the occasion to test some of the mate­ rial on a pluridis

Overview: Connects between theory and practice.Addresses burning current ethical issues.Takes a stand on current issues.Moral Dilemmas in Real Life purports to supply ways of thinking of, perhaps even dealing with, the ins and outs of ethical argument. The world today presents both individuals and communities with situations, which demand moral and ethical deliberations. From the more general issues of universal globalization to the very specific problems of every-day existence encountered by active agents, contemporary life is replete with moral and ethical conundrums. Any thinking person is

Overview: 978-90-481-8390-6978-94-017-2241-4Series ISSN 1389-2185

Overview: Heavily revised and greatly expanded from the first edition.Comprehensive methods and techniques of ethnobiology and ethnoecology.Brings new and original techniques and results from the most recent re.Ethnobiology and ethnoecology have become very popular in recent years. Particularly in the last 20 years, many manuals of methods have published the most classical approaches to the subject. There have been, however, many advances in research as a result of interaction with different disciplines, but also due to more recent results, new original and interesting questions..This handbook

Overview: Provides up-to-date information on the full range of obstetric complications.Covers the subjects of most interest to practitioners and trainees across the world.Offers detailed guidance on current treThis book draws on recently acquired knowledge to provide the reader with comprehensive, up-to-date information on the full range of obstetric complications that may be encountered during the third trimester of pregnancy and puerperium. For each complication, risk factors and clinical presentation are described and detailed guidance is provided on the appropriate treatment. The lucid tex

Overview: Addresses the core issues facing economists concerning price determination in commodity markets.Provides a thorough and unified treatment of important concepts related to demand in a single source.UseThis textbook addresses the core issues facing economists concerning price determination in commodity markets, especially food and agricultural commodities. This book hones in on the conceptual basis of the various relationships, with special emphasis on market interrelationships, both horizontally and vertically. This book covers key concepts such as consumer demand theory; quality, het

Overview: Deconstructing racialization and inequity in maternity care.Community-based midwifery models to improve outcomes for women and babies.Empowering women and families by changing the birthing environment.Women came through the doors at a community-based birthing center in the South Bronx seeking prenatal care. They had heard about the center from a neighbor, a parents‘ group at their children’s school, or the local mosque or church. What they found when they arrived was a brightly-colored waiting area that resembled a living room, children immersed in games in a corner, and staff that r

Overview: Praxisnaher Gesprächsleitfaden für die mediengestützte Kommunikation am Telefon oder im Chat.Bietet Handlungsstrategien für den Umgang mit Menschen in Krisensituationen sowie in schwierigen und heraus.In vielen Berufsfeldern findet zwischenmenschlicher Dialog nicht mehr „face-to-face“ statt, sondern durch Schreiben und Lesen oder Sprechen und Hören – im Chat, am Telefon, in Messengerdiensten oder über Voicemails. Doch diese Möglichkeiten der zwischenmenschlichen Kommunikation sind auch eine Herausforderung – herausfordernd überhaupt in Kontakt zu kommen, Missverständnisse zu vermeide

Overview: .Mechanics of Composite, Hybrid, and Multifunctional Materials, Volume 5 of the Proceedings of the 2022 SEM Annual Conference & Exposition on Experimental and Applied Mechanics, the fifth volume of six from the Conference, brings together contributions to this important area of research and engineering.  The collection presents early findings and case studies on a wide range of areas, including:.Recycled Constituent Composites.Damage Detection.Advanced Imaging of Composites.Multifunctional Materials.Composite Interfaces.Tunable Composites. .. .978-3-031-17447-6978-3-031-17445-2Series

Overview: Is the first up-to-date medico-geographical scientific publication covering the vast territory of Russia in English.Illustrates with many color maps on the distribution of diseases, morbidity and its This book is the first scientific publication on diseases caused by agents circulating in natural environments independently from humans, covering the whole territory of the Russian Federation. It contains diverse and multifaceted information, both in textual and cartographic form..The book focuses on the historical and current distribution of natural-focal diseases in Russia, epidemiolo

Overview: Uses original mathematic approach in design and manufacturing processes.Provides algorithms to help readers develop codes.Written by authorities in the subject.Includes supplementary material: The use of computational techniques is increasing day by day in the manufacturing sector. Process modeling and optimization with the help of computers can reduce expensive and time consuming experiments for manufacturing good quality products. Metal forming and machining are two prominent manufacturing processes. Both of these processes involve large deformation of elasto-plastic materials due

Overview: In the last decade, the evolution of electrochemistry away from concern with the physical chemistry of solutions to its more fruitful goal in the study of the widespread consequences of the transfer of electric charges across interphases has come to fruition. The turning of technology away from an onward rush, regardless, to progress which takes into account repercussions of techno­ logical activity on the environment, and the consequent need for a reduction and then termination of the injection of CO into 2 the atmosphere (greenhouse effect), together with a reckoning with air and w

Overview: In the ten years since the first publication on PCR (Saiki et al. , 1985), this in vitro method of nucleic acid replication and modification has grown to rival in popularity traditional microbiological, genetical und technical procedures for cloning, sequencing, gene detecting and related procedures. To date the PCR literature has emphasized six main areas of application: genetic mapping, detection of mutations, genetic polymorphism, transcriptional splicing and regulation, molecular virology and quantitative procedures. The overwhelming focus of quantification of DNA or RNA by PCR h

Overview: 978-3-662-42616-6

Overview: Das Handlungsumfeld unternehmerischer Tätigkeiten wächst im Zuge der wirtschaftlichen Globalisierung immer weiter zusammen. Infolgedessen wird das Management von Unternehmen mit fundamentalen Fragen hinsichtlich der Ausprägung marktorientierter Kommunikationsstrategien konfrontiert. ..Der vorliegende Band präsentiert in komprimierter Form ausgewählte Studien aus dem europäischen Umkreis zu der Frage, wie sich kulturelle Aspekte in Kommunikationsstrategien integrieren lassen. Anhand der Themenbereiche Website-Marketing, Internet-Werbung, Länder-Marketing, Imageprägung und interkulture