Overview: Applies dimensions of the MBA curriculum directly relevant to the entirety of the media and digital sector.Provides a comprehensive view of the functions of management across the media, communications.What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover
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