Overview: The first systematic study of “Social Videolization” in China.Explores how video/short video shapes the content distribution landscape, market operation and even the discourse power.Elaborates the “Vi.This book. traces the development of video (especially short video, .duan shipin.) in China over the past few years, exploring how these videos engaged with China’s rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, vide
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