Overview: Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019.Discusses new perspectives in the field of marketing, innovative technologies, andThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, internationa
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