BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Einführendes Lehrbuch in die MedienökonomieIn den insgesamt vier Bänden "Medien und Ökonomie" werden die Grundlagen und Grundfragen der Medienökonomie sowie ihre Problem- und Anwendungsfelder in ihren Ursprüngen, ihrem gegenwärtigen Forschungsstand, ihrem Nutzwert für medienökonomische und kommunikationswissenschaftliche Analysen und ihrer gesellschaftlichen Relevanz vorgestellt. Band 1/2versammelt Diskussionsbeiträge der Soziologie, der Politikwissenschaft und der Philosophie (Medienethik). Den weiten Bogen medienökonomischer Zugänge verdeutlichen die Cultural Studies sowie die Verb

Overview: A new theoretical approach to understanding the dynamics of Bose-Einstein condensates.Develops optimized models that are shown to perform better than conventional models.Nominated as an outstanding co.At extremely low temperatures, clouds of bosonic atoms form what is known as a Bose-Einstein condensate. Recently, it has become clear that many different types of condensates  -- so called fragmented condensates -- exist. In order to tell whether fragmentation occurs or not, it is necessary to solve the full many-body Schrödinger equation, a task that remained elusive for experimentall

Overview: Metaphor and Shakespearean Drama explores the fruitful and potentially unruly nature of metaphorical utterances in Shakespearean drama, with analyses of Othello , Titus Andronicus , King Henry IV Part 1 , Macbeth , Hamlet , and The Tempest.978-1-349-32150-6978-0-230-30880-0Series ISSN 2634-5919 Series E-ISSN 2634-5927

Overview: Includes numerous illustrations and sample images obtained from micro CT, CBCT and CT.Presents protocols used for scanning, reconstruction and analysis.Represents an invaluable tool for professionals .This book focuses on applications of micro CT, CBCT and CT in medicine and engineering, comprehensively explaining the basic principles of these techniques in detail, and describing their increasing use in the imaging field..It particularly highlights the scanning procedure, which represents the most crucial step in micro CT, and discusses in detail the reconstruction process and the ar

Overview: Certain noises, many aspects of turbulence, and almost all aspects of finance exhibit a level of temporal and spatial variability whose "wildness" impressed itself vividly upon the author, Benoit Mandelbrot, in the early 1960‘s. He soon realized that those phenomena cannot be described by simply adapting the statistical techniques of earlier physics, or even extending those techniques slightly. It appeared that the study of finance and turbulence could not move forward without the recognition that those phenomena represented a new second stage of indeterminism. Altogether new mathema

Overview: Breaks new ground on Music and Human-Computer Interaction.Analyses new theories, methodologies and technologies for Music and Human-Computer Interaction with detailed case studies showing how they are.This agenda-setting book presents state of the art research in Music and Human-Computer Interaction (also known as ‘Music Interaction’). Music Interaction research is at an exciting and formative stage. Topics discussed include interactive music systems, digital and virtual musical instruments, theories, methodologies and technologies for Music Interaction. Musical activities covered in

Overview: Focusing on the experiences of Russian migrants to the United Kingdom, this book explores the connection between migrations, homes and identities. It evaluates several approaches to studying them, and is structured around a series of case studies on attitudes to homemaking, food and cooking, and clothing.978-1-137-32178-7

Overview: Using primary sources, this study documents the changing economic circumstances of rubber producers in Malaysia, the world‘s principal source of this commodity. It also explains government intervention in the shape of schemes restricting rubber exports.978-1-349-11857-1978-1-349-11855-7Series ISSN 2946-8701 Series E-ISSN 2946-871X

Overview: At the 50th Anniversary Meeting of the Institute of Food Technologists the ten most significant innovations in food science developed during the past 50 years were named (Food Technology, September 1989). Among the "Top 10" innovations, controlled atmosphere packaging (CAP) for fruits and vegetables was listed 5th in order of importance. Of course, CAP is a forerunner of MAP (modified atmosphere packaging) in which a variety of food products are packaged under selective mixtures of atmospheric gases, but without the on-going maintenance (control) of the gas mixture. Development of pa

Overview: Includes supplementary material: .This volume is a sequel to “Manis Valuation and Prüfer Extensions I,” LNM1791. The Prüfer extensions of a commutative ring A are roughly those commutative ring extensions R / A, where commutative algebra is governed by Manis valuations on R with integral values on A. These valuations then turn out to belong to the particularly amenable subclass of PM (=Prüfer-Manis) valuations. While in Volume I Prüfer extensions in general and individual PM valuations were studied, now the focus is on families of PM valuations. One highlight is the presentation of a

Overview: First and definitive Mootools book by one of the framework developers.Proof-read by the development team of the framework.Book to be endorsed by open source Mootools project and CNET.Mootools is a light, modular JavaScript framework that makes adding Ajax, animations, and interactive elements to your site a breeze. But it‘s more than fancy effects and shortcuts; Mootools enhances the JavaScript language and makes writing clean, object–oriented code almost pleasant. Unlocking the power of Mootools, and therefore JavaScript, isn‘t that hard, but knowing where to start can be. .Mootools

Overview: Chronicles the history of the now notorious Mars One venture from concept to candidate selection.Explains the technological and medical infeasibility of the Mars One plans, with direct comparisons to .This book dissects the hype and hubris of the Mars One venture. Every aspect of the mission design is scrutinized, from the haphazard selection process to the unproven mission architecture. A controversial project, many professional astronauts consider Mars One a reckless attempt, yet it gained popular attention..This go-to reference guide provides the reader with insights into the myri

Overview: .Models, Methods, Concepts and Applications of the AnalyticHierarchy. .Process. is a volume dedicated to selectedapplications of the Analytic Hierarchy Process (AHP) focused on threethemes: economics, the social sciences, and the linking of measurementwith human values. (1) The AHP offers economists a substantiallydifferent approach to dealing with economic problems through ratioscales. The main mathematical models on which economics has based itsquantitative thinking up to now are utility theory, which usesinterval scales, and linear programming. We hope that the variety ofexamples

Overview: The generalized area of multiple criteria decision making (MCDM) can be defined as the body of methods and procedures by which the concern for multiple conflicting criteria can be formally incorporated into the analytical process. MCDM consists mostly of two branches, multiple criteria optimization and multi-criteria decision analysis (MCDA). While MCDA is typically concerned with multiple criteria problems that have a small number of alternatives often in an environment of uncertainty (location of an airport, type of drug rehabilitation program), multiple criteria optimization is ty

Overview: 978-3-8349-4661-4978-3-8349-9479-0

Overview: Represents a broad range of positions on the sources of modal knowledge, highlighting the new trend toward empiricism in modal epistemology.Features essays that explore candidate empirical sources andThis collection highlights the new trend away from rationalism and toward empiricism in the epistemology of modality. Accordingly, the book represents a wide range of positions on the empirical sources of modal knowledge. Readers will find an introduction that surveys the field and provides a brief overview of the work, which progresses from empirically-sensitive rationalist accounts to

Overview: Erfolg mit Star Wars, Hello Kitty, Sponge.Licensing spielt in der Konsumgüterindustrie und im Dienstleistungssektor eine wichtige Rolle. Unternehmen nutzen Lizenzthemen, Prominente oder Marken, um die Attraktivität ihrer Produkte für den Konsumenten zu erhöhen. Und Marken werden von Unternehmen bewusst so aufgebaut, dass sie mit Licensing zusätzliche Umsätze erzielen können. Das „Marketinghandbuch Licensing" gibt Antworten auf Fragen wie: Wie ist die Wertschöpfungskette im Licensing aufgebaut? Wie agieren die beteiligten Partner untereinander? Wie baut man ein Lizenzthema auf? Wie er

Overview: 978-0-412-32230-3978-1-4899-3107-8

Overview: A practical tool presenting the latest techniques developed in renowned laboratories.Easy to follow step-by-step protocols.Background information and full practical details (materials needed, exact reThe establishment of microinjection protocols about 20 years ago for cultured cells and shortly thereafter for the generation of transgenic mice by microinjection of DNA into fertilized mouse eggs greatly influ­ enced many fields of biology. Not only have the data generated using these approaches contributed to a large extent to our present under­ standing of gene regulation and cellular

Overview: Presents recent aspects of micromechanics of interfaces, interface layers, and materials with propagating phase transformation fronts.Micromechanics provides a link between the structure and the properties at different scales of observation. This book deals with micromechanical analysis of interfaces and interface layers and presents several modelling tools, ranging from the rigorous method of asymptotic expansions to practical finite element simulations, suitable for this class of problems. Two application areas are discussed. Boundary layers associated with contact of rough bodies