Overview: Disseminates state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing.Covers all major aspects of pharmaceutical marketing, including R&D, promotion, pricing,.The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of specta
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