| 书目名称 | Innovation and Marketing in the Pharmaceutical Industry | | 副标题 | Emerging Practices, | | 编辑 | Min Ding,Jehoshua Eliashberg,Stefan Stremersch | | 视频video | | | 概述 | Disseminates state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing.Covers all major aspects of pharmaceutical marketing, including R&D, promotion, pricing, | | 丛书名称 | International Series in Quantitative Marketing | | 图书封面 |  | | 描述 | .The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as:.· An extensive literature review, including coverage of research from fields other than marketing.· an overview of how practitioners have addressed the topic.· introduction of relevant analytical tools, such as statistics and ethnographic studies.· | | 出版日期 | Book 2014 | | 关键词 | Branding; Market response model; Patient relationship management; Pharmaceutical industry; Portfolio man | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4614-7801-0 | | isbn_softcover | 978-1-4939-5230-4 | | isbn_ebook | 978-1-4614-7801-0Series ISSN 0923-6716 Series E-ISSN 2199-1057 | | issn_series | 0923-6716 | | copyright | Springer Science+Business Media New York 2014 |
The information of publication is updating
|
|
发表于 2025-3-21 18:32:02
