Overview: Maximizes reader insights into how designers create new concepts, to be developed into products, leading to new business, and to satisfying human needs.Explores the power and limitations of formal des.Maximising reader insights into the theory, models, methods and fundamental reasoning of design, this book addresses design activities in industrial settings, as well as the actors involved. This approach offers readers a new understanding of design activities and related functions, properties and dispositions. Presenting a ‘design mindset’ that seeks to empower students, researchers, a
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