Titlebook: Handbuch Markenführung; Kompendium zum erfol Manfred Bruhn Book 2004Latest edition Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wies

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Markenführung und Relationship Marketing002). Relationship Marketing bezeichnet die Ausrichtung der unternehmerischen Marketingaktivitäten auf die dauerhafte Bindung ausgewählter Kunden und stellt einen Gegenentwurf zu einem Marketing dar, in dessen Mittelpunkt die kurzfristige Realisierung einzelner Kaufabschlüsse steht. Zentrale Anstöße

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Andrea Gröppel-Klein,Claas Christian Germelmannsalinity, and redox potential. Three major factors controlling sorption have been identified. These three major factors are pH (for hydrolyzable ions), chemi-sorption reactions at the surface of minerals that contain strong complexing ions, and redox reactions with ferrous iron contained in various

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Torsten Tomczak,Joachim Kernstockls is studied by conducting tests using labeled polymers and homoionic kaolinite. Data on the effects of the above variables on the adsorption of polyacrylamide (PAM) and sulfonated polyacrylamide copolymers (PAMS) are discussed in terms of changes in polymer charge, configuration and hydrolysis and

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Hermann Freter applications. Over the past century, electrically driven mechanical vapor compression heat pumps have been the most common technology. In recent years, concerns have been raised about the high electrical load required to drive mechanical vapor compression heat pumps and the global climate change po

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Wolfgang Hainerapable of catalyzing the reactions of hydrogen and olefins: the reactions of H.-D. exchange; hydrogenation of olefins, diolefins, and alkynes; and some reactions of polymerization and oxidation. The relative strength of bonding of various ligands in complexes corresponds with the strength of chemiso