BOOKS with Alphabet G (Ga, Gb,Gc, Gd, Ge…... )

Overview: Equips executives with the tools for launching, strengthening and reviving global brands in a semi-globalized world.Draws on the author‘s world-class expertise and research in branding and global mark.Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally..What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside th

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Overview: Wide authorship of chapters in terms of experience, prominence in the geographical education world and geographically.Considers global questions in local contexts.Addresses major issues of curriculum .A central theme of this book is the location of geography in school curricula with particular reference to centrality and marginality. A second theme relates to the subject status of geography. A third theme relates to the spirit and purpose of school geography and the traditions that underpin the subject and how these are changing. A fourth theme relates to the way geography is being s

Overview: Some books get written, others write themselves. This book is the latter type. I have devoted myselfto studying the economic organization of industries related to food and agriculture for almost twenty-five years. It has been my good fortune to work at places that tolerated my gadfly approach to research. So long as I produced a few publications each year and wooed a few graduate students to share those interests, I was free to pursue an array of topics: why firms diversifY, the competitive role of advertising, strategies for selling in overseas markets, measuring market power, and m

Overview: Includes a special section on post acute care.Written by well-known thought leaders from the best trauma centers in the country.Provides an essential source of practical information in treating the elThe purpose of this book is to give providers of all levels a simple and essential source of practical information in treating the elderly trauma and emergency surgery patient. The Introduction instructs practitioners how to evaluate and assess risk including frailty and use this information in Goals of Care discussions to facilitate shared decision making so crucial to this population..

Overview: Introduces a unique step-by-step design-based approach to the subject of fit assurance.Introduces new vocabulary and methods for design-based fit assurance applications.Focuses on real examples and to.This book is for students enrolled in undergraduate mechanical engineering, or similar, programs. The material presented is based on nearly thirty years of class-tested lecture notes for courses on the applications of geometric tolerancing for designers. The book’s emphasis is on fit requirements for machine components, as fit assurance makes up the majority of challenging applications

Overview: .An enduring controversy in evolutionary biology is the genetic basis of adaptation. Darwin emphasized "many slight differences" as the ultimate source of variation to be acted upon by natural selection. In the early 1900’s, this view was opposed by "Mendelian geneticists", who emphasized the importance of "macromutations" in evolution. The Modern Synthesis resolved this controversy, concluding that mutations in genes of very small effect were responsible for adaptive evolution. ...A decade ago, Allen Orr and Jerry Coyne reexamined the evidence for this neo-Darwinian view and found t

Overview: Growth of population, communication and interdependence among countries has sharpened the impact of natural disasters. Not only have calamities and miseries been given wider publicity, but the realization has grown that through rational study and foresight much can be done to mitigate these hazards to life and social wellbeing. In this book we present a summary account of hazards which nowadays are usually classified as geological: earthquakes, faulting, tsunamis, seiches, vol­ canoes, avalanches, rock and soil slides, differential settlement and liquefaction of soil, and inundation.

Overview: This second edition of the widely acclaimed Geophysical Fluid Dynamics by Joseph Pedlosky offers the reader a high-level, unified treatment of the theory of the dynamics of large-scale motions of the oceans and atmosphere. Revised and updated, it includes expanded discussions of * the fundamentals of geostrophic turbulence * the theory of wave-mean flow interaction * thermocline theory * finite amplitude barocline instability.978-0-387-96387-7978-1-4612-4650-3

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Overview: Presenting a state-of-the-art report on recent advances concerning Ganoderma.Focusing on advances made over the past 20 years in the research history, classification, chemical components and industry .This book presents a state-of-the-art report on recent advances concerning Ganoderma and where the field is going. Although some older work is also cited, the main focus is on advances made over the past 20 years in the research history, classification, chemical components and industry of Ganoderma. .Ganoderma lucidum (Lingzhi) has been used as a traditional medicine in Asian countries

Overview: Written by a prestigious South American geologist.Discusses episodes related to a process of global significance.Presents the latest data and an overview of different points of view.Includes supplemenThis book focuses on the strong relation between the tectonic evolution of the Southernmost Andes and their closest southern neighbors, the Scotia Sea and Antarctica. Some episodes are related to processes of global significance such as the opening of the Drake Passage, which is somehow linked to Late Cenozoic cooling. Many of the topics covered in the book are subjects of heated debates

Overview: Einzige Darstellung der medizinischen Grundlagen der Gesundheitserziehung.Leicht verständlich geschrieben.Erklärung medizinischer Fachausdrücke.Benutzerfreundlich durch übersichtliche Gliederung.Die BGesundheitserziehung ist hinsichtlich der Prävention vermeidbarer Erkrankungen von höchster Bedeutung. Ein geeigneter Ort hierfür sind die Schulen, über die alle Kinder und Jugendliche erreicht werden können. Lehrer, Eltern, Erzieher und Ärzte tragen eine große Verantwortung, denn mit der Qualität der Gesundheitserziehung wird die Basis für ein gesundes Leben gelegt.Mit Themen wie Hygien

Overview: During recent decades the stirring up of the processes of globalization practically in all spheres of present-day civilization activities has aggravated and brought forth numerous problems resulting from the nature-society (N-S) interaction. It has become apparent that to solve these problems it is necessary to develop new concepts and approaches to the interpretation of global environmental changes that would enable one to select the first-priority directions in studies and to reliably assess the state of the nature-society system (NSS). One of these priorities is to predict global

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Overview: Das erste Lehrbuch explizit zur Ausbildung zur/zum Geomatiker:in.Vermittlung von theoretischem Grundwissen, ergänzt um weiterführende Lernangebote.Geschrieben und illustriert von fünf Geomatiker:innen.Was ist eine Mercatorabbildung? Wie berechnet man Koordinaten? Wie funktioniert ein Geoinformationssystem? Diese und viele weitere Fragen beantwortet „Geomatik - Eine Einführung“ und bietet damit zum ersten Mal die theoretischen Grundlagen der Ausbildung zur/zum Geomatiker:in in einem Werk..Folgende Themen werden auf der Grundlage des bundesweit einheitlichen Rahmenlehrplans der Berufsa

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Overview: Fokus auf komplexe Wirkungsketten zwischen Ökonomie, Ökologie, Politik und Gesellschaft.Spannende Raumbeispiele aus allen Weltregionen.Analyse von Mehrebenensystemen, ihrer Vernetzungen und GovernanceGeoressourcen sind die Elemente des gesellschaftlichen Stoffwechsels mit der Natur: mineralische Rohstoffe, fossile Energieträger, Wasser, Luft, Böden und in einem weiteren Sinn auch die Biosphäre und das Klima. Mit der Inwertsetzung und Nutzung dieser Georessourcen sind zeitlich und räumlich stark variierende Mensch-Umwelt-Verhältnisse verbunden. Moderne Gesellschaften mit ihren vielsch

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