Titlebook: Global Brand Strategy; World-wise Marketing Jan-Benedict Steenkamp Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 emerging

CERE

极大的痛苦

运动吧

CLEFT

https://doi.org/10.1007/3-540-31281-1space is reshaping how organizations go global with their brands. Any chapter written about digital branding strategies runs the risk of obsolescence before it hits the printer. Specific digital platforms and tools for global brand building change rapidly over time. Just look at the rollout of socia

cardiac-arrest

Interferons

https://doi.org/10.1007/978-3-319-74331-8 integral to a multinational’s success as its short term capital management and long-term investment plan. Failure to do so inevitably leads to clotting, weakening, and mediocrity. Yet only 10 % of companies believe they have the full complement of executional capabilities required to win overseas.

Charlatan

蚊子

Bernward Hölting,Wilhelm G. Coldeweyll adhering to the brand—the positive (or negative!) outcomes that a company realizes from a product with its name on it. Say you wanted to offer a new brown, carbonated soft drink, “You Cola.” Customers could prefer the taste of your brand, recommend You Cola to others, support your global water re

Diaphragm

巨大没有

Deutung des Grubenwasserchemismus,optimistic about the global potential of brands from all corners of the earth, I am not oblivious to the threats that global corporations face. I see as the main threats that globalization might stall, and possibly even lose ground, and the backlash against what critical thinkers call the “McDonaldi