Overview: Offers close examination of practices, problems and trends in innovation marketing.Highlights contemporary issues for strategic marketing and also the integration of theory and practice.Features works.This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling,
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