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Titlebook: Business Intelligence and Modelling; Unified Approach wit Damianos P. Sakas,Dimitrios K. Nasiopoulos,Yulia T Conference proceedings 2021 Th

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Applying Elements of Smart Educational Environments in Business Decision Support Centers experience analysis and problem-solving, external sources for the formation of skills and abilities to analyze in new or complex crisis situations and the preparation of appropriate management decisions.
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Conference proceedings 2021ing marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights..
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https://doi.org/10.1007/978-3-319-26348-9argeting of display ads campaigns potentially leads to the improvement of web users’ consideration and engagement about products and services that organizations offer through their websites. As prior studies indicate, this kind of consideration and engagement, which resulted through display ads, lea
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Vytautas Štuikys,Robertas Damaševičius. However, when marketers compete in the battle of paid search ads’ rankings, complexity in optimization is increased. The higher the search ads’ ranking position, the greater the chance that users of search engines will click the ads. Despite the existing knowledge of the factors that contribute to
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Vytautas Štuikys,Robertas Damaševičiusll online advertising strategy. In search engines, users type their search terms to cover their informational or purchasing needs and subsequently, search engines rank websites to the relevance of users’ search terms. The higher are the rankings of the websites, the more is the percentage of visitor
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,Logic meta-programming facilities in ’LOG,ts subsystems are dynamic and highly nonlinear. Management of such systems has become a challenging and difficult problem. Decisions must be made everywhere and by different people assuring the efficient performance of a business or an enterprise. Old management models and methods cannot solve effec
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Sarah J. Nevitt,Catrin Tudur Smithtti’s (Int Econ Rev, 51(4): 1159–1174, 2010) environment: (a) consumer heterogeneity with regard to search costs, and (b) seller prominence in the specific sense that all consumers with positive search costs who search once observe the price of the prominent seller with probability one. I demonstrat
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