期刊全称 | Business Intelligence and Modelling | 期刊简称 | Unified Approach wit | 影响因子2023 | Damianos P. Sakas,Dimitrios K. Nasiopoulos,Yulia T | 视频video | | 发行地址 | Offers close examination of practices, problems and trends in innovation marketing.Highlights contemporary issues for strategic marketing and also the integration of theory and practice.Features works | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | .This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.. | Pindex | Conference proceedings 2021 |
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