Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 20071st edition Gabler Verlag

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Instore MarketingThe purpose of this Chapter is to highlight the importance of the store environment as part of the retail marketing mix. Options for store layout, the determinants and influence of store atmosphere and the allocation of space to merchandise are described.

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Logistics — Physical DistributionThis Chapter considers the strategic role of logistics in retail management. It is concerned with those issues which form the context for restructuring logistical systems. There is also a discussion of distribution models for online purchases.

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