Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 20071st edition Gabler Verlag

ANTH

averse

http://image.papertrans.cn/s/image/878805.jpg

Overthrow

反感

Rankle

inventory

New Competitors — Vertical StrategiesThe objectives of this Chapter are to describe the role of controlled and secured distribution systems within the channel strategy of manufacturers as well as the development of the so-called verticals and to examine the impact on retail competition. Specifically, some suppliers are becoming competitors for their customers.

cacophony

Growth StrategiesThe aim of this Chapter is to introduce the alternative routes to company growth for retailers. Ansoff’s matrix, as a strategy tool, branch multiplication, cooperation and mergers & acquisitions are considered as basic alternatives for expanding the retail store network.

入会

Retail Branding and PositioningThe purpose of this Chapter is to explain the concept of retail branding and the advantages of establishing and strengthening the retail brand. The brand architecture of retailers, approaches to measuring brand equity, the concept of brand positioning and principles of successful retail brand management are discussed.

不朽中国

Invigorate

PricingThe purpose of this Chapter is to discuss the main aspects of pricing in retailing. The Chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices, and the dynamics and psychology of pricing. The Chapter concludes with some Internet-related aspects of pricing.