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Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 20071st edition Gabler Verlag

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ts economy towards the extractive industry. However, Mongolia’s uniqueness lies in the sheer scale of the mines that are now being developed in the heart of the Gobi: Oyu Tolgoi is the world’s third-largest copper and gold mine and the Tavan Tolgoi project is to be the world’s largest coal mine. Whi
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es throughout the century, as social thinkers sought to understand what social forces and institutions might hold newly industrialized societies together in the absence of the traditional sources of moral authority, which had been weakened by industrial and political revolutions. It was the sociolog
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e areas would by far exceed the scope of this research project.. In this chapter, I will therefore concentrate on reviewing a select number of contributions that lay the groundwork for the development of the theory of action consciousness and that are particularly relevant for validating the main hy
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The Internationalisation of Retailingf international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.
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Customer Relationship Managementhe new paradigm of relationship marketing and to introduce the underlying principles of customer value, the relationship lifecycle and the constructs of customer loyalty and customer satisfaction. In retailing, loyalty programmes are manifestations of customer relationship management.
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Logistics — Supply Chain Management and Information Managementnsumer response is discussed as a collaborative approach to supply chain management. Information technology is a major enabler for supply chain activities. Therefore, the general principles of information management in retail companies, in the logistics context, are outlined.
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