Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 20071st edition Gabler Verlag

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epublic and its ultimate collapse have been the subject of many debates and discussions within and outside of Germany. The approaches that deal explicitly with the topic of National Socialism, the Holocaust and/or the GDR range from historical representations, survivor accounts, sociological, philos

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epublic and its ultimate collapse have been the subject of many debates and discussions within and outside of Germany. The approaches that deal explicitly with the topic of National Socialism, the Holocaust and/or the GDR range from historical representations, survivor accounts, sociological, philos

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Introductionast decade. From the marketing perspective, retailers are, by definition, closer to the consumer than manufacturing companies (Reynolds 2004b, p. 3). Retailers represent the culmination of the marketing process and the contact point between consumers and manufactured products. While retailing has lo

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The Internationalisation of Retailingf international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.

MUT

Store Location — Trading Area Analysis and Site Selectionth long-term capital commitment. Site selection is therefore associated with distinct planning processes to solve the complex location decisions. In this Chapter, the focus is on bricks-and-mortar retail outlets. The different types of retail locations, the main elements of location decisions and te

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Customer Relationship Managementhe new paradigm of relationship marketing and to introduce the underlying principles of customer value, the relationship lifecycle and the constructs of customer loyalty and customer satisfaction. In retailing, loyalty programmes are manifestations of customer relationship management.

Epithelium

Logistics — Supply Chain Management and Information Managementnsumer response is discussed as a collaborative approach to supply chain management. Information technology is a major enabler for supply chain activities. Therefore, the general principles of information management in retail companies, in the logistics context, are outlined.

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Textbook 20071st edition, in Europe, America and Asia. In highly developed countries, re tailing is assuming more and more of aleadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans formation

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