书目名称 | Sport Business in the Global Marketplace |
编辑 | Hans Westerbeek,Aaron Smith |
视频video | http://file.papertrans.cn/875/874604/874604.mp4 |
图书封面 |  |
描述 | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. |
出版日期 | Book 2003 |
关键词 | business; Franchising; Internet; marketing; service |
版次 | 1 |
doi | https://doi.org/10.1057/9780230598898 |
isbn_softcover | 978-1-349-50845-7 |
isbn_ebook | 978-0-230-59889-8 |
copyright | Hans Westerbeek and Aaron Smith 2003 |