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Titlebook: Sport Business in the Global Marketplace; Hans Westerbeek,Aaron Smith Book 2003 Hans Westerbeek and Aaron Smith 2003 business.Franchising.

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iques in the fields addressed here. Moreover, the book can be used as a textbook for master courses in Mathematics, Physics, or Engineering..978-3-319-81208-3978-3-319-32146-2Series ISSN 2199-3041 Series E-ISSN 2199-305X
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Hans Westerbeek,Aaron Smith inter-phase values, such as volumetric void fraction, momentum and heat transfers, using a new procedure known as the offset-method and to the particle-grid method allowing the refinement of the grid resolutio978-3-030-09437-9978-3-319-76234-0Series ISSN 2195-9862 Series E-ISSN 2195-9870
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S-commerce: Facing the Future of Sport Business,he 1984 ‘McDonald’s’ Olympic Games in Los Angeles. For others it began as early as 1975, when International Management Group (IMG) founder Mark McCormack bragged, somewhat presciently that: ‘We’re by far the most powerful influence on sport in the world. We could turn any individual sport — golf, te
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Bums on Seats: The Social Phenomenon of Sport,ite popular opinion, the most successful sport organisations in the world are not the ones that understand sport (their products and services) the best. The most successful sport enterprises are those that understand sports’ consumers the best. To that end, the second part of this chapter is concern
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Business or Pleasure: The Commercialisation of Sport,ents of the global sport industry, this section focuses upon the processes through which sport has evolved into an economic entity, and begins to develop the unique configurations of the global, commericalised sport triumvirate.
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,In the Spider’s Web: The Internet and Competitive Advantage in Global Sport,al evolution. Although the impacts of a range of technologies are reviewed and integrated into other chapters, it is the Internet which is the focus of this chapter. As the World Wide Web spreads, the sport product is proving the stickiest of gossamer. However, the search for competitive advantage v
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