Titlebook: Sport Business in the Global Marketplace; Hans Westerbeek,Aaron Smith Book 2003 Hans Westerbeek and Aaron Smith 2003 business.Franchising.

agenda

Speaking in Tongues: Global Sport Marketing across Cultures,erent in different locations, and the ability to overcome these differences will prove a critical success factor for ‘want to be’ international sports. This cultural factor is the third and final nexus or window that will determine the fate of sport.

厚颜

Sport Trek: Future Sport Business in the Global Marketplace,e, we argue that examining the future of sport in isolation is both naive and misleading. The future of sport should be understood within a global context. In other words, we continue to argue that it is best to extrapolate the future for sport by applying trend analysis to the world as a whole firs

Irrepressible

Epilogue: Brilliant Orange Finally Go all the Way!,ented by a live appearance of the Rolling Clones. Presley and Monroe performed the World Cup hymn, Sinatra treated the crowd to some classics from the last century and the Clones performed three songs from their first album, before they took the honours of kicking off the World Cup final.

约会

花争吵

Mindfulness

Book 2003tion of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

专心

Plaque

Self Service: Sport and the Services Economy,n this chapter we introduce the first nexus dimension, the economy, or more specifically, the global sport services economy, which, when considered as a driving force of globalisation and change, has the capacity to affect sport business radically.

Abrade

大量