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Titlebook: Social Marketing and Sustainable Development Goals (SDGs); Case Studies for a G M. Mercedes Galan-Ladero,Helena M. Alves Textbook 2023 The

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Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunlso in developed ones, such as Spain. Labor discrimination has pointed to be one of the main reasons of this negative situation, especially in tourism sector. Therefore, to face this issue, Social Marketing has been proposed as a powerful tool, promoting the achievement of the United Nations Sustain
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The Use of Events to Achieve Social Change: The Case of ILGA Portugalion of lesbian, gay, bisexual, trans and intersex people (LGBTI+), in Portugal..Its main objective is to integrate the lesbian, gay, bisexual, trans, and intersex population into society through a broad programme of support in the social sphere that guarantees the improvement of their quality of lif
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Social Marketing Strategies to Attract Immigrants to Depopulated Areas: The Case of Hyogo Prefecturect immigrants to its depopulated areas. Based on the social marketing theory and stakeholder theory, this case shows how the immigrants and locals evaluate these strategies via an analysis of primary and secondary data. The outcomes reveal that there are specific strategies commonly implemented by t
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The “Smart Destinations” Model from the Perspective of Social Marketing. The Case Study of Gijón as e specific case of this model is considered as a paradigm for the new tourism. First, the model is described, and a reflection is made about the main inputs and outputs of its conceptualisation. Second, the application and examples of that from a social marketing point of view are detailed. Since it
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